While most of the beauty pageant is about the splendor, magnificence and intellect of a woman, there comes one with a difference. The motto here is the preservation of the environment. Envisioned by Carousel Productions, the contest revamps the concept of beauty competitions. After organizing a number of beauty pageants in the world, it reinvented the vision for fashion shows. Miss Earth beauty pageant was organized and launched by Carousel Productions in 2001. The basic idea or the concept of it was to enthusiastically encourage the conservation of the environment.
The winners of the pageant are expected to work on environmental causes
locally, nationally as well as internationally. They are also likely to
involve themselves in all the international environmental projects. The
delegates also take part in tree planting ceremonies, environmental and
cultural immersion programs, sponsor visits and tours. In 2003, Carousel
Productions gave a slogan to the contest, 'Beauties For A Cause' and in
2004 they went a step further by creating Miss Earth Foundation to
further the pageant's environmental cause.
The winning beauty is the spokesperson for the Miss Earth Foundation,
the United Nations Environment Programme (UNEP) and other environmental
organizations. The pageant has grown in stature and in popularity over
the years as more and more countries are participating in the contest.
Apart from being on the international forum, the Miss Earth concept has
also started nationally with more and more countries adopting it. The
campaign, started by Carousel Productions, focuses in educating the
youth in environmental awareness. Its main project 'I Love Planet Earth'
and its pledge 'I Will Heal the Earth' remind every individual on